In May, our representatives took part in the Digital Marketing Conference, which was held under the auspices of the public agency SPIRIT Slovenia in the implementation of the Red Orbit Marketing Agency. The conference was dedicated to micro, small and medium-sized companies that sell B2B to foreign markets, as digital presence today is also essential for B2B companies.
We attended the conferences with the goal of informing how to succeed in global markets, how to take advantage of the potential of the web and how to make the most of the digital tools and channels for market analysis.
We’ve learned how linking between marketing and sales departments can be an effective process with measurable results. We concluded the meeting with a round table where guests presented their experiences and challenges that they encounter when entering foreign markets. During the year we will also participate in digital marketing workshops for exporters.